We recently defined our ideal client and now we should explain our services to get him on board with us.
Here it is, the Pulcinella’s secret of high-tech services when it comes to Marketing and Sales:
Sell what they want – Deliver what they need !
And now the question: Are we able to provide our customers with the benefits they expect to achieve while we are delivering an incredibly complex world of technology (we know) they need?
It sounds easy, but it’s actually as complex as making profitable our world of drone services, isn’t?
Don’t you feel sometimes you are getting down too technical, as we all are, and you realize you customer is getting lost? Finally, asking only for a price reduction?
Is that what HE needs? Is that what WE want?
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